The most trusted name in software solutions.
True African is a Value Added Services Provider, a Communications and Information Technology company in Uganda and Kenya.
As an information services provider (VASP), True African maintains a range of information categories that it provides to the mass market mainly through partnerships with mobile telecommunications companies. In Uganda, our most popular information service is SMS Info, available on 7197 for MTN, UTL and CELTEL Uganda. In Kenya, SMS info is available on 2197 on Safaricom and CELTEL Kenya.
The content delivered over 7197 includes news, sports, monophonic ringtones and operator logos. True African also recently launched MMS content accessible through 7197. The MMS content is temporarily only available on MTN. Other networks are in advanced stages of upgrading their networks to support MMS delivery.
With SMS Info, a subscriber is required to send a keyword, e.g. Forex, to the short code 7197 to retrieve up-to-date information about the same. Also included in SMS Info bouquet are Ringtones & Logos.
As a communication services provider, True African offers both personal and group communication solutions to businesses and final consumers.
True African Web SMS, a free SMS sending facility on our website, www.trueafrican.com is without doubt a leading personal communication tool among Ugandans, both in and out of Uganda.
Our Bulk SMS package, which allows an individual or business to instantly send or schedule SMS to a large number of recipients, is our most used group communication service. From a business user perspective, it is mainly utilized for purposes of SMS marketing and as a cost effective means of providing service notifications.
As a Software Development Provider, and more broadly a technology company, True African, implements, and maintains software solutions to meet the need at hand.
From 'simple' solutions such as managing audience participation in competitions, building SMS gateways and IVR systems, to complex challenges such as Electronic Media Monitoring, e-commerce, Mobile Banking and Voice over IP solutions that True African is currently responsible for, the company has proved its competence as a technology company, and a local leader in innovation. Most popular solutions are Media Hound, an electronic means used mainly by advertisers to track radio and TV advertisements, and Nile Bank's mobile and Internet banking solutions that enable customers securely access their accounts and make payments for water, airtime and other items.
Financial Services are also provided by True African. This is an area that requires more partners for our intended services to be realized.
True African is mainly pursuing to become a mobile payment processing entity. We have so far worked with Nile Bank and are offering services that can prepare the market for the 'bigger picture'. If the dream is realized, True African would in effect be operating a mobile banking switch.
Following the launch of True African Music, Uganda's 1st online music shop, True African entered the entertainment industry deeper than the Ring tones and Logos level.
This product aims at securely offering downloadable entertainment content paid for on a per download basis. Such content includes, but is not limited to, MP3 music files, yesterday's radio and yesterday's TV. Defining culture as patterns, traits, and products considered as the expression of a particular period, class, community, or population, this content extends our involvement in entertainment to a broader entertainment and culture industry.