Privacy Statement

True African takes the issue of your privacy seriously. Generally, you can visit this Website without telling us who you are or revealing any information about yourself.

True African recognises that you are a unique individual with your own distinct preferences. True African’s aim is to provide you with information and services which are most relevant to you. In order to achieve this, True African needs to get to know you and collect information to understand what differentiates you from each of its other users. True African collect information about you in two ways.

Registration

First, you may provide us with certain information such as your name, email address, postal address, date of birth, phone number, age, profession and sex when registering for the Service. This information is used for purposes such as personalization and verification.

Cookies

Second, True African may track your visit to the Website by giving you a "cookie" when you enter. Cookies are pieces of information that websites transfer to your computer's hard drive for record-keeping purposes. We use cookies to make visiting our sites and our partner sites easier. Cookies allow True African to save passwords and preferences for you so that you will not have to re-enter them the next time you visit. Cookies also help True African track user trends and patterns. Cookies also help True African collect anonymous click stream data for tracking user trends and patterns. In addition, third party advertising networks may issue cookies when serving advertisements. The use of cookies is now an industry standard, and you will find them used on most major websites. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you have received a cookie, or to refuse to accept cookies. You should understand that areas of certain sites will not function properly if you set your browser to not accept cookies.

Use of Information

Any information you provide to us pursuant to any registration in connection with the Service is maintained and accessible only by us. True African may use this information to offer you the opportunity to receive notices regarding our other products or services or products or services of our related or affiliated corporations and to further personalize your experience with us. True African may also use this information to send materials to you for marketing purposes, but True African will take commercially reasonable steps to safeguard the information from unauthorised access, and unless True African specifically disclose it to you at the time of collection, we will not make customer specific information that is gathered available to unaffiliated organisations for commercial purposes unrelated to its business and that of its Related Corporations. True African may use only the anonymous click stream data to help our advertisers deliver better-targeted advertisements. True African will not disclose any information about any individual user except to comply with applicable law or request or directive from any regulatory authority or governmental body or agency or other valid legal process or to protect the personal safety of its users or the public.

Please do not send us any confidential or proprietary information via the internet. Any information (including feedback, data, comments, suggestions, ideas or the like) that True African receives through this Website, other than your personal information, will be regarded as non-confidential. True African may from time to time conduct online surveys and request for information about your interest or your views about specific matters in an effort to improve its services to you. You may choose not to respond. By sending to True African non-personal information via this Website or through any other electronic means, you grant to True African an unrestricted, irrevocable license to use, reproduce, display, or modify, perform and distribute such non-personal information in any manner and for any purpose as True African shall deem fit.

Sharing of Information

The individually identifiable information that you provide will be used extensively within our company and our related and affiliated corporations to provide a personalised experience to you. Except as described in this Privacy Statement, True African will not wilfully disclose individually identifiable information about its users to anyone outside without first receiving that user's permission, and True African will use reasonable endeavours to prevent this information from appearing in unauthorized mailings and other solicitations. True African reserve the right to make modifications to this Privacy Statement at any time by posting changes in this space without prior notice. Your continued use of the Service following the posting of any changes to this Privacy Statement constitutes acceptance of those changes. True African welcome any questions or comments you have; please direct them to info@trueafrican.com Your experience is extremely important to True African and we respect your rights.